Sterling Silver Charm Kit

Sterling Silver Charm Kit — Complete Permanent Jewellery Studio Charm Range

Everything a permanent jewellery studio needs to run a full charm menu from day one. This kit brings together a curated range of .925 sterling silver chains, a complete A–Z initial selection in both plain and bling styles, and a comprehensive charm collection spanning the motifs that sell consistently in permanent jewellery — all organised and displayed on two charm builder boards that serve both the jeweller and the client.

This is not a starter kit. It is a complete, professional charm offering — the kind that lets a studio walk into a pop-up, event, or permanent location and immediately present clients with a range broad enough to suit every aesthetic, every occasion, and every budget tier.

What is in the kit

Chains:

• Large necklace chains x 2
• Medium necklace chains x 4
• Thin necklace chains x 4
• Large bracelet chains x 3
• Medium bracelet chains x 3

Charms:

• R150 charms x 18
• R120 charms x 12
• R100 charms x 16
• R90 charms x 2
• R80 charms x 4

Initials:

• Plain initials — full A–Z x 26
• Bling initials — full A–Z x 26

Display and storage:

• Charm builder boards x 2 — client-facing for charm selection and jeweller-side for organisation and storage

Why the charm builder boards matter

The charm selection moment is where studios earn their upsell. A client who can see and handle a well-presented range of charms spends more time choosing, considers more options, and consistently adds more charms than a client presented with charms loosely on a tray or shown on a phone screen. The two charm builder boards in this kit are a working sales tool, not an afterthought.

The initial range

Fifty-two initial charms — the full alphabet in both plain and bling finishes — means no client gets turned away for a missing letter and no studio loses a personalisation sale. Having both finishes available lets studios upsell from plain to bling at the point of sale, which is one of the easiest incremental revenue conversations in permanent jewellery.

All chains and charms are .925 sterling silver with tarnish-resistant treatment, consistent with the full PMJ Supply Co sterling silver range.

What you get:

• 13 sterling silver chains across 3 styles and 2 lengths
• 52 charms across 5 price tiers
• 52 initial charms — full A–Z in plain and bling
• 2 charm builder boards — client display and jeweller storage
• All .925 sterling silver, tarnish-resistant

A complete, professional charm studio setup built for permanent jewellery businesses that want to launch or expand with a range their clients can genuinely choose from.